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Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services via his firm Schaefer Marketing Solutions. He is the author of five other best-selling books: This book was originally published in and has been updated several times.

My first 10 days @Twitter NYC

It is has been the best-selling book about Twitter, every year since since it was first published. The book outlines the numerous, often overlooked business benefits of Twitter. At the top of the list is the fact that Twitter is one of the most powerful sources of market research on the planet and an endless source of real-time customer insights accessible to businesses of any size. The secret, and much of the book is devoted to the three legs of the Twitter success stool: It's not about building massive numbers of followers.

Schaefer makes this very clear through the examples he provides in this book. This is a great book for anyone who is new to Twitter and who isn't quite sure what it's all about. It's also for people who might have tried the site a few years ago and still think it's all about sharing what you had for breakfast.

It's about online networking: As Schaefer says, it's all about P2P person to person connections.

He talks about authentic helpfulness, and finding your tribe, and how to attract the kind of followers you want to have. I like this book because, while he provides clear steps for beginners to take, he goes beyond the technical steps of getting started and really explains the philosophy behind connecting with people on Twitter.

This is something that people keep forgetting to explain about social media: There are so many ways to help in characters or less.

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Read The Tao of Twitter to learn how. Nov 16, Chris rated it liked it. Ah, the magical land of Twitter. The Tao of Twitter, as with other various marketing books, continues to push the idea that there really is something to Twitter beyond random status updates about eating food and other incomprehensible inane ramblings about god knows what.

Apparently relationships can be formed. The Tao of Twitter attempts to teach you how. How good is it?

Well, it would be nice to hear the point of view of someone who started completely from scratch, knowing no one. Not someone th Ah, the magical land of Twitter. Not someone that already has a following and someone that people would already want to follow in order to get ahead themselves. The Tao of Twitter is a decent breakdown but I would have enjoyed a more in-depth breakdown on where to find quality people to follow and how to create relationships with people who have gigantic followings when you yourself don't already have one. Twitter is also a hard topic to cover because as with anything relating to technology, the supplementary programs for tweeting and community hubs are always changing.


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Overall, I did like this. It's just not all that I hoped it would be. It did help convince me to give Twitter another try. I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. Additionally, as a marketer, I thought it might also be interesting to gain some tips and tricks that could be useful for my business life.

I lacked an even basic understanding of how to use Twitter and all of its inner workings hashtags, retweets, etc.

TL;DR: It’s f*@king #amazing

I had NO idea where to start with Twitter what to Tweet about? Who to I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. The Tao of Twitter helped me get over all of those initial humps. From a business perspective, it offered some good and very simple in a good way! However, from a single person perspective someone interested in having a Twitter account but doesn't know what to do with it , I did not get much value out of it.

It has a strong business focus and payoff that the average person can't relate to quite as much. Who has time to master Twitter? Everybody knows it's a powerhouse of social media, but how do you use it well? For business purposes, how can you get results that matter? Mark Schaefer tackles these questions as he outlines the principles of effective communication on Twitter: He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced us Who has time to master Twitter?

The Twittered Tao: Ancient Wisdom in a Modern Form

He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced users. While it's especially helpful for someone just starting out with Twitter, it's the kind of book you will refer back to as you become an advanced Twitter user.

Tao of Twitter

I've been using Twitter for a while and have 2, followers, so I've done something right, my handle is danielgtaylor , and this book has taught me about several areas of Twitter I didn't know about. If you want to have more meaningful connections on Twitter, read this book.

Jun 27, Sharon rated it really liked it Shelves: I have been putting off this facet of social media. This book is the perfect primer on the subject - succinct, yet all encompassing treatment of the subject. Does not take that long to read - my first pass through was with a red pen, and now that I am "tweeting", I look forward to a second quick scan of my markups with a highlighter to catch the more advanced topics. All in all I'd say I will have invested about hours - with 2 read throughs and gained exactly what I was looking for - the prac I have been putting off this facet of social media.

All in all I'd say I will have invested about hours - with 2 read throughs and gained exactly what I was looking for - the practical nuts and bolts, as well as marketing strategy and theory or Tao! A definite on my list of recommended business books on social media, no matter what industry in which you are involved.


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  6. Mar 18, Marla rated it really liked it Shelves: I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me. I read it with a highlighter and marked the book up. I will use this guide as I help my co-workers set up accounts that they can use to attract corporate sponsors for our nonprofit. I am the voice behind our nonprofit's twitter account but I do not make it personal.

    I have a personal account that I use instead. We need to be careful with our voice as an organization.

    My first 10 days @Twitter NYC – Hacker Noon

    But that doe I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me. But that doesn't mean we aren't personable and approachable. I would recommend this book if you want to succeed on Twitter. Just remember to have a highlighter handy.

    Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Ancient Wisdom in a Modern Form 4. Paperback , pages. To see what your friends thought of this book, please sign up. To ask other readers questions about The Twittered Tao , please sign up.