Manual A Short History of the Modern Media

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Offers a compact, teaching-friendly presentation of the history of mass media Features a discussion of works in popular culture that are well-known and easily available Presents a history of modern media that is strongly interdisciplinary in nature. Read more Read less.


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A Brief History of the Modern Media

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A Short History of the Modern Media

Masur, Rutgers University "An excellent introduction to the technologies, industries,cultural forms, and genres that constitute our media landscape. Wiley-Blackwell; 1 edition October 14, Language: Don't have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review.

Showing of 1 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. It began airing in and continues to this day. Ted Turner, a media visionary, helped revolutionize cable TV in the s. From , when cable TV first became available in the U. It provided those homes with good TV reception. With deregulation came original programming, initially on a local basis. But Turner saw a different sort of opportunity.

He later expanded into owning radio stations, then TV. He owned a UHF station in Atlanta, and had the idea to use a satellite to transmit his programming to local cable TV companies around the country. He received permission to do so from the FCC, and began what became known as the first basic cable network and first superstation, WTBS, in I remember well when it was first announced. People thought it was exciting, innovative, and unrealistic. First of all, how could you possibly fill up 24 hours a day of programming, and second, was there really a market for it?

In both cases, Turner turned out to be right. CNN went on the air in Today hour cable news networks are common throughout the world.

For what turned out to be days, the Iranians held the 53 Americans in the embassy hostage. When they ran out of news about the hostage crisis, they began covering other topics. National news had moved to night time TV for the first time. Lamb, who had been in the Navy, worked at the Department of Defense in the audiovisual department, and later worked briefly for President Johnson. He also worked as a reporter and a Senate press secretary, and in he was the Washington bureau chief for Cablevision magazine.

His idea was for a non-profit corporation owned by the various cable companies to cover Congress and public affairs. It is an indispensable source of information about government, politics and public affairs, and in that sense, is about the only media entity that people on the left and right admire.


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  4. The end of the Fairness Doctrine in marked another media milestone. An FCC regulation established in , the Fairness Doctrine required that broadcasters who licensed airwaves from the U. That meant that stations had to bring people on to present opposing views to those that had been presented on that station or network.

    This led to situations where the presidential administration in power would use the Fairness Doctrine to its advantage, and in order to avoid the record-keeping and paperwork accompanying compliance, many stations just stayed away from anything controversial. At that point, the Democratic-controlled Congress passed legislation, in essence taking it out of the hands of the FCC and making it a creation of Congress. The end of the Fairness Doctrine, for better and worse, was probably the single most significant factor in the expansion of media to allow all voices access to the marketplace of ideas.

    The most dramatic expression of freedom after the demise of the Fairness Doctrine has been the growth of talk radio, in particular, conservative talk radio. Finally people were allowed to go on the air and express their viewpoints, even when controversial, without the station being required to present opposing points of view.

    The marketplace would decide who would stay and who would go, and how much money would be made or lost. The undisputed leader of uncensored talk radio has been Rush Limbaugh. He is loved and despised, but there is no doubt he was positioned in the right place at the right time. He had worked in radio, and in went to work for a station in Sacramento, California.

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    Since then, talk radio has largely been dominated by conservative voices. According to the figures compiled by the influential trade magazine, Talkers, the only liberal of the Top Ten in ratings was 10, Thom Hartmann. Laura Schlessinger and Dave Ramsey. So why has talk radio been so successful on the right, but not on the left?

    A Short History of the Modern Media - Jim Cullen - Google Книги

    There are a few token conservatives on the other networks. But Air America had other things working against it, including shady financial deals that helped fund it. Ed Morrissey of the blog Hot Air suggested a theory: Liberals wanted a talk-radio network not because of any overarching demand for the content, but merely to say they had one.

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