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The Design of Things to Come: How Ordinary People Create Extraordinary Products by Craig M. Vogel
The Design of Things to Come: Talks about innovation that is suitable for corporate managers. Hardcover , pages. To see what your friends thought of this book, please sign up. To ask other readers questions about The Design of Things to Come , please sign up. Be the first to ask a question about The Design of Things to Come. Lists with This Book. This book is not yet featured on Listopia.
Apr 17, Derrick Trimble rated it it was ok. The title infers that this book is about how ordinary people create extraordinary products. Unfortunately, I did not see the ordinary among the stories or examples.
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Certainly there were examples of corporate and individual innovation, but the overall feel of the book is one of a college Wheaton School of Business text book. The authors strongly urge the reader to read the first three chapters and not to skip ahead. Herein lies my problem, I thought the first three chapters were incredibly dull The title infers that this book is about how ordinary people create extraordinary products. Herein lies my problem, I thought the first three chapters were incredibly dull.
I was looking for a projection on the industry of design and dialog about the characteristics of future innovators. In his research, Professor Boatwright has developed new statistical methods, as well as additional theories of consumer behavior.
Professors Cagan and Vogel are coauthors of the book Creating Breakthrough Products, which is a detailed approach to navigating the fuzzy front end of product development. Pearson Prentice Hall Bolero Ozon. The Design of Things to Come: Cagan , Craig M. Vogel , Peter Boatwright. The iPod is a harbinger of a revolution in product design: Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.
The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before. The design of things to come: Global Brand and Industrial Design. Engineering and Advanced Thinking.
Pragmatic InnovationThe New Mandate. A Mandate for Change. Fantasy in Industrial Products. Going from Projects to Products. Planning the Corporate Approach to Product Development. Sewer Repair and Beyond. The Redesign of the F Manufacturing QualityThe New Commodity.
The Global Dimension of Innovation. Surfing the Waves of Innovation. The Design of Things to Come profiles these new contemporaries of innovation to reveal how they inspire and champion their visions into profitable realities.
Understanding the power of product adoption from the micro to the macro view is enhanced by the authors' technique identified as "Powers of 10" analysis. This lens view was inspired by the film, Powers of Ten, produced by Charles and Ray Eames, two of the most important designers in our times.
I highly recommend that you put this process in action-and see its power. It is legend-packed with a substantial collection of radios, coffeemakers, toasters, Coca-Cola packaging and potato peelers-each one with a story about objects of consumerism that provide or don't provide innovation valued by consumers. The Design of Things to Come will be must-share present to colleagues or clients less informed.
The Design of Things to Come: How Ordinary People Create Extraordinary Products
As the book says, "You'll learn how companies are identifying their customers' most powerful fantasies-and using them to build products that transform their markets. The power of its lasting theories and real-life examples are too powerful to exclude from any respectable industrial design material collection. This book is available for purchase.