Most sales reps feel comfortable talking to prospects, but listening is another story. ISRs need to become proficient in active listening , or listening with a strict focus and asking intelligent follow-up questions.
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Great listening skills can help reps empathize with prospects to learn more about their business and pain points. With that knowledge, they can then sell more effectively and offer a better solution. In sales, how you say things to a prospect matters more than what you say. This helps prospects feel familiar with you, and relate to you more easily to create rapport.
Reps also need to speak clearly, not too quietly, and not in a monotone. This is a bad tactic. These questions help you determine what you should share about the benefits and value in your product based on what is going to be most important for them. Beyond the Discovery stage of the selling process, over time, ISRs will need to qualify prospects for Budget, Authority, Need, Timeline, Competition and Buying Process in order to get all the key criteria that will help them get to the purchase.
Being good at qualification is critical to be a successful ISR.
The most effective ISRs are able to make the most of their time, with more dials and more connects than other reps. The key to being highly productive is using good time management skills. You can use analytics to identify the industry, business size, and other characteristics of ideal leads, and share the information with your team.
Train your reps to be strategic and think ahead by studying what typical objections come up in most cases. It is possible to be proactive and address a common objection before it even comes up. On our sales team at InsightSquared, we coach reps to empathize, soften and ask good questions to understand what is genuinely at the core of what the prospect is concerned about. You should do extensive role play and training to help prepare your team for this.
For many B2B products, the demo is critical to starting a sales process. Throwing too many features at the prospect is a bad tactic and can overwhelm and confuse them.
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This is another skill that you should practice with your reps , so they can practice their demo presentation, and clearly be able to show off the product. Great ISRs can get a prospect to commit to a deal fairly quickly. The key is making sure the right people with the right approval power are bought in to the process as the sale progresses.
Is this how you envision it? Managers have to train reps to push prospects, ask for the order and get it signed fast. A lot of prospects will try to push the closing date back a few weeks or a few months, and your rep may be trying to reach a monthly or quarterly goal for the team. In this case, reps have to establish a timeline, and push the prospect to sign using a compelling event. This shows how the prospect is missing out on revenue by not having the product in place now. With the right combination of pressure and value offered, reps can learn to close deals sooner. Many of us forget to thank customers and to continue building and maintaining the relationship after the sale.
This is just common sense and common courtesy. And those sales reps who are genuinely appreciative are the ones who typically grow professionally and become masters of their craft. Additionally, your customers can and will refer you to other customers. Finally, even ten years later you can still go back to the individual to whom you sold years ago and they may still become a customer even when both of you are in a new and different company. This is a key area at which I encourage all ISRs to get really disciplined.
Make sure your reps are ready to sell, and have all the sales skills they need to be a successful ISR. By teaching them these 14 key skills, you will improve their sales abilities. The power is in your hands to train your ISRs effectively and see your sales numbers soar. I simply must tell you that you have written a great and unique article that I actually enjoyed reading. Blog is also a platform where many people share their ideas and views and communicate with other persons.
The Success Manual says this: Becoming an expert is a great way to prospect. It is very helpful for people who are not able to afford money for learning sales and marketing skills. For the first time i enjoy the article is great. I most put those 14 keys into learning. Thank you so much. Only then will you be able to present your product as a solution to their pains and challenges. Superb information about how to be a smart sales representative…..
I just want to thank you all for putting together this intelligent articles. The goddess Aphrodite eventually takes pity on him and brings the statue to life. Centuries later, the playwright George Bernard Shaw drew upon the Pygmalion myth to write the story of Professor Henry Higgins and Eliza Doolittle, an illiterate and uncultured Cockney flower girl. Higgins makes a bet with a colleague that he can train Eliza to speak in a cultured manner and pass her off as a duchess.
Turbulent Times Leadership for Sales Managers: How the Very Best Boost Sales
Thanks to his positive expectations and a lot of hard work , he eventually does so—and, of course, falls in love with her. It is a major factor in the best school classrooms and the most successful businesses. Perhaps no one has done more research on the impact of expectations than Robert Rosenthal, a former professor of social psychology at Harvard University.
Each grade in the school had three classes: At the end of the school year, the children were again given the same IQ test. The higher their IQ gain, the more likely the children were to be considered less interesting, less well-adjusted, and less affectionate.
Turbulent Times Leadership for Sales Managers
Their improvement, against expectations, was viewed as a negative. Sterling Livingston described a similar response among sales managers. The district office manager of a large life insurance company observed that new insurance agents performed better in outstanding, fast-growing agencies, so he assigned his best agents to work with the best assistant manager. The six next-best agents were assigned to an average assistant manager, and the lowest producers went to work for the least able assistant manager.
This distribution produced some interesting results. The Pygmalion Effect is one of the strongest levers you have to boost your reps performance. In the office and out, both medium and message can make or break the power of positive expectations. That means that every piece of you has to believe. Every word, every gesture, every intonation, every tweak to the setting.
Every one of those must be congruent with you and your message. Their improved performance starts with changes in your behavior. As soon as that happens, their behavior will begin to change within 24 hours, because you will be communicating your confidence in your sales reps in a way that they experience that confidence. For more information, visit www. Click here to subscribe today!