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The biggest problem is that the Irv Anyone interested in modern day business empires or on the Irving impact in Atlantic Canada should read this, but it's not without its flaws. The biggest problem is that the Irving narrative relies primarily on a select few business leaders in New Brunswick if you didn't know David Ganong was CEO of Ganong chocolates or that Joel Leveques was VP of marketing at Moosehead, you're reminded at least half a dozen times throughout the book who have had regular or semi-regular interactions with the Irvings.

Twenty-First Century Irvings by Harvey Sawler

Each time one appears they provide some folksy take of why the Irving's are so great. Much of it, and possibly all of it's possibly true but solely relying on 5 or 6 sources often with the same story told by the same person again to make a slightly different point when the Irving's reach is so vast really undersells the points that the author is trying to make. Yes it's mentioned that numerous people didn't want to go on record but for a family that touches virtually every person in the Maritimes, comments from 5 or 6 business leaders isn't particularly representative But maybe that's just a problem of being Canada's most secretive billionaires happen to have a large impact on the lives of Maritimers.

I would love to read a version of this book with a little more editing to tighten up the narrative and cut down on some of the repetition, and one that provides more background on the continued and tremendous growth in the northeastern US. I think that would make it a must read for all Canadians. Mar 21, Wendell Hennan rated it liked it. A detailled account of the family history and many many business enterprises which they own.

An eye opener and told with utmost respect for Atlantic Canada's largest business owners, despite the families adversity to interviews.


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Well researched and prepared and a very worth while read. Just finished re reading this book, which is a bit repetitive regarding interview sources and their exposure to the Irving family. Stresses their work ethic and the fact that they are not money oriented, beyond wa A detailled account of the family history and many many business enterprises which they own. Stresses their work ethic and the fact that they are not money oriented, beyond wanting projects to be financially sustaining. A very good recap of the 7 generations of Irvings in Canada thus far.

Twenty-First Century Irvings

Mar 15, Brian rated it it was amazing. This book should be required reading for every Canadian, especially all Maritimers. The impact that the Irvings have had on this country is huge and we should all be thankful that they are Canadians and not some other nationality. While reading this book on my patio during the hot days in March, I felt I was in the book.

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It seemed that every second truck that went by was owned by an Irving company. I felt part of the story.

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The book is well written and easy to read. I thoroughly enjoyed this book This book should be required reading for every Canadian, especially all Maritimers. I thoroughly enjoyed this book and would highly recommend it. Charles rated it liked it Jan 11, Kelly rated it liked it Nov 30, J rated it liked it Sep 20, Sharon rated it liked it Aug 17, Frank rated it really liked it Jun 12, Chequer rated it really liked it Sep 12, Josh Merlin rated it liked it Dec 20, Dan Martell rated it really liked it Nov 30, Aug 08, Beth Frawley rated it it was amazing.

Jacques Babin rated it it was amazing Jan 01, Ruth rated it liked it Mar 04, Maura added it Jan 10, Jenny added it Jan 26, Vanessa marked it as to-read Aug 21, Cass marked it as to-read Sep 30, This edition is not currently available in bookstores.

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Check your local library or search for used copies at Abebooks. Add to list Share On a book page, this tab will allow you to add a book to one of your lists. Please login or register to use this feature. Enlarge Cover 0 of 5 1 2 3 4 5 0 ratings. Description Famed Canadian industrialist K. About the Author Harvey Sawler.


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  • Harvey Sawler is the author of twelves books, including: Awards Short-listed , Booksellers Choice Award. Out of print This edition is not currently available in bookstores. Other Titles by Harvey Sawler.