Detalhes do produto Formato: Reprint 13 de outubro de Vendido por: Compartilhe seus pensamentos com outros clientes. Some odd pages of primary text, plus almost another hundred pages of endnotes and bibliographical comments.
Giants of Enterprise
In the author's choice to explore several of the most extraordinary of "self-made" capitalists from American history Carnegie, Eastman, Ford, Watson, Revson, Walton, and Noyce , he offers a textbook-quality examination of each case study -- but that is the book's predominant shortcoming, too. It is so very long and exhaustive that the reader is challenged to find a true common thread among all seven subjects.
They are each intriguing individually, and even a good student of business history is likely to learn something new. But the central thesis of the book -- that these "Giants of Enterprise" stand apart because they either invented breakthrough technologies or applied those technologies in novel ways -- isn't the strongest common thread to bind them all together. I was introduced to this book via an article in Investor's Business Daily.
It's refreshing to read this kind of history without all of the modern-day revisionist editorializing about "robber barons" or the evil wealthy "one percent".
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On a personal level, some of the men described in this book were far from moral perfection especially Henry Ford , but all were years ahead of their time in their respective businesses. The Modern Industrial Era of 20th century America would not have been possible without the efforts of these gentlemen. No view of American history can be complete without understanding who these people were, what they accomplished and what motivated them.
I was hoping for another set of biographies of these great men. I've read aout them all before, so I really hoped this book had something else. More than pointing out the accomplishments of these men and how they did it which is what most people look for, but unfortunately won't find in any book as these men were great because they were born great , this book analyses the psychological aspect and personalities of these Barons of Industry.
Granted, you won't find secret formulas here. But you will be surprised by how these great men of business were transformed by their accomplishments to the point that, some of them, were unrecognizable years later. A very entertaining read, with the possible exception of the last part dealing with Intel's Noyce, which gets too technical for my taste.
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I was surprised to find that this book is as much about the personalities and idiosyncrasies of the seven "giants of enterprise" as it is about their business methods. The book contains a great deal of interesting information and the author takes issue with a number of previous interpretations of the work of these individuals, but I did not come away with any clear overall argument regarding entrepreneurship or the evolution of big business in the U.
A wonderful book on the greats of American business. Some of the "Giants" I heard of others I didn't.
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Giants of Enterprise by Richard S. Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: Georg Seven business innovators and the empires they built.
Giants of Enterprise: Seven Business Innovators and the Empires They Built by Richard S. Tedlow
George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.
Paperback , pages. Published July 1st by HarperBusiness first published November 1st To see what your friends thought of this book, please sign up.
Giants of Enterprise: Seven Business Innovators and the Empires They Built
To ask other readers questions about Giants of Enterprise , please sign up. Lists with This Book. The author argues, quite convincingly, that most people 'march backward into the future' whereas these innovators either adapted to or created a whole new future, for example Revson and his use of the new medium of television to create a brand identity and loyalty or Eastman who set out to create a camera at a price that could be affordable to everyone and not just a select few, thus creating an enormous market for both the camera itself and for the follow-up developing services.
I found these biopics interesting, informative and intriguing: I read more than half of it over Christmas, when I had time. I loved the perspective: It's honest as to why it's all White men: It examines their innovation as uniquely American and analyzes how their business decisions were reflections of their personal backgrounds. It can be uneven in its style sometimes, especially as the author at the end trie I read more than half of it over Christmas, when I had time. It can be uneven in its style sometimes, especially as the author at the end tries to espouse a "the rich are different" perspective at the very end of the book, which makes it remarkably incongruous.
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Aug 14, Rohit Nallapeta rated it liked it. It's a mixed bag biopic. Some stories were researched well and had a great narrative, some went haywire. I'd not consider this as essential reading. Nov 22, David Liu rated it liked it. Jul 29, Patrick rated it it was ok Shelves: But if you are familiar with them, then you've won't learn much here.
But there are better, more detailed books out there on these businessmen. May 19, Joseph rated it liked it Shelves: